Eicma 2021: full-blown success
The Milan two-wheeler fair, Eicma, ended last week. A fair that has counted thousands of visitors in this revival of the motorcycle sector. We could not fail to take part, and we decided to do it by renovating the stand but keeping the large spaces dedicated to being able to present all the news.
Every year we innovate and design new components for scooters and mopeds, impossible to bring them all to the fair, we have chosen the most significant: from the hundreds of items for the iconic Zip, to the new cams for the T-Max 560, the latest from Yamaha, passing through the new Vespa gears. Dedicated to the latter is the brand new catalog with all the latest news, distributed exclusively at the fair and available in digital version also on our website.
The absolute novelties made in Malossi that aroused the greatest attraction were certainly the new helmets in collaboration with Premier in the road and off road version and the gel batteries available in various sizes and for many applications.
Precisely on such a special occasion we decided to present the second volume of the malossers magazine par excellence: Miscela. A special second edition, “homemade” for the survival kit for non-approved people. The magazine was distributed exclusively in combination with a new cult and collectible sticker. But what has changed compared to the first? A dive into the past with a look to the future and to the new generations: from the milestones that have marked the decades of the Malossi Trophies, passing from the Zip SP, to the Malossi Racing Academy.
“For all those who still get excited at the sight of a Zip SP from a string or hearing in the distance the now rare baritone sound of a properly filled expansion”. “A long and exciting journey into a colorful universe to be traveled, strictly, in a single wheel”. 110 pages that mark a restart year and an important period for the Calderara di Reno company. If you missed it, you can have it simply by ordering a variator on the new malossistore.com!
featured not only the new components that populated our windows and that you can already find on the new malossistore.com, but also the many guests with whom we collaborated during the year, including Michael Spampinato, Luca Salvadori, Andrea Guzzon and Henry Favre and that we will have the pleasure of hosting again in 2022.
And the special coach Luca Salvadori, who explained everything to us in an exclusive video, opened the dance for registrations for the second edition of the Malossi Racing Academy. A “turnkey” package that will see a second edition full of novelties: the pre-selections will close on January 16th and there will always be 10 places available so we invite you to visit the racingacademy.malossi.com website to find out all the details . We took the opportunity of this great meeting point to also celebrate the 2021 Malossi Trophy champions, awarded during the fair weekend, and to officially present the opening to registrations for the 2022 championship and the new YouTube channel dedicated to the competitions on which they will be projected. live coverage of the competitions. Among the new features also the formula revisited also for Race Rent, the Trofei Malossi formula which provides for the all-inclusive rental package of the racing scooter and the team. Just hit the track in technical clothing and enjoy the experience!